Brand guidelines

Our marks, and the rules that travel with them.

Use these when you write about KIT ENGINE, link to us, or show the product. Everything on this page is free to use as supplied. Nothing on it may be redrawn, recoloured or generated.

Download the logo pack Trademark and brand use policy

The marks

Primary · dark ground

the default, everywhere

Primary · light ground

print and light layouts

Monogram

under 88px wide, avatars, favicons

KIT IGNIS mark

the model, never the company

Clear space

1× cap height

Keep one cap height clear on every side. Nothing enters that field: no type, no product edge, no gradient seam. Measured in cap heights so it holds at any size.

Hard limits

Minimum width, screen88 px

Minimum width, print24 mm

Clear space1× cap height

Contrast against ground4.5:1 or better

Permitted rotationnone

File formatsvg, or png at 2×

Colour

#F5C542

#0B0B0C

#ECECEE

Three colours, no tints of the yellow. If you need contrast, change the ground, not the mark.

Naming

KIT ENGINE

The company and the product. Two words, set in caps.

KIT

Fine on second mention and in running copy.

KIT IGNIS

The model. Never a synonym for the product.

Not: Kit Engine, kit engine, Kit-Engine

No title case, no hyphen, no lowercase.

Let's work on it together

Co-marketing, a case study, or our logo beside yours: tell us what you have in mind and we'll help you get it right.

[email protected]

Never do this

Recolour or tint the mark

Two colourways exist. Do not invent a third, gradient it, or sample it from a photo.

never

Redraw or regenerate it

Use the supplied vector. Never ask a model to draw our logo, and never trace it.

never

Stretch, skew or rotate

The geometry is fixed. Scale proportionally or use the monogram.

never

Lock it to your own mark

Keep one cap height between them, and never build a combined logo.

ask first

Use it to imply endorsement

You may say you use KIT ENGINE. You may not suggest we back your product.

ask first