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Changelog2.2 · 9 July 2026

Your workspace remembers your brand

Standing facts about your product, your cast and your tone are kept at the workspace and applied to every later brief — visible, editable, and yours.

Your workspace remembers your brand
ShippedA workspace holds standing facts about your brand and your work — a product, a character, a tone of voice, a visual style, preferred settings, a summarised document — and later briefs start from them.
ShippedEvery remembered fact appears on its own card, states whether you saved it or KIT ENGINE did, and can be edited or deleted by anyone on the workspace.
ShippedBuild a named cast — characters, products, props, locations, brands, voices — and refer to one in a brief by name rather than describing it again.
ShippedA brief may pin an exact approved version of a cast member, so re-shot references never silently change what an earlier brief would now produce.
PolicyA likeness must be approved by a person before it can be used, and the approval records who gave it. Approval is a deliberate act rather than a side effect of naming something.
PolicyA pinned version that is not approved is refused by name rather than quietly replaced with a different one.
ChangedRemembered facts are treated strictly as background and never as instructions, and are kept separate from the words you actually typed.
ChangedMemory belongs to the workspace rather than to a person, so two people working on one brand are never told different facts about it.

Why memory belongs to the workspace

An opinion is personal and a brand fact is not. Your bottle is the amber 200ml one whoever happens to be typing.

If memory belonged to each person, two colleagues on the same brand would hold different facts and produce work that contradicts itself, with neither of them able to see why. Personal taste stays personal; brand truth is shared.

Why every fact is visible

Because the whole burden of a system that judges for itself is that you can see and undo what it decided.

So there is one card per fact, it says on its face who saved it, and it can be removed. A system that remembers things you cannot see is not a convenience, it is a liability.

Why there is no expiry

A fact about a brand does not become false because nobody restated it for sixty days.

The case that matters is a rebrand, and that is handled by you being able to see the whole list and change it — not by a timer guessing on your behalf and getting it wrong in both directions.

Why approving a likeness is its own step

What an approval authorises is spending money to generate somebody's likeness.

Doing that as a side effect of typing a name into a box is not consent. It is a separate, deliberate act, and it records who made it.

Who this is for

Anyone who has typed the same description of their own product for the fifth time.

It is most valuable to teams rather than individuals, because the cost of not having it scales with the number of people who could describe the same thing differently.

How to start using it

Do not sit down to fill it in. Work normally for a week and then read the cards.

What is there will mostly be right, some of it will be wrong, and the wrong ones are the useful signal — they show you what your briefs have been implying rather than saying. Edit those, delete what does not belong, and add the two or three standing facts you have corrected more than twice.

Say a thing once. That is the whole feature, and it is worth more than it sounds.
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