Changelog2.1 · 4 June 2026

References that are not just images

Attach a brand guideline, a voice recording or a video and it is read and used — and a team can finally work in one place.

ShippedA reference may be a document, a recording or a video, not only an image.

ShippedA brand guideline attached to a workspace is read for its standing rules and its exact colours, rather than summarised.

ShippedA voice recording is listened to and a video is watched, so a reference no longer has to be flattened into a still to be useful.

ShippedEach kind of reference is asked its own question, because a summary of a brand guideline is worth nothing to somebody about to make a picture and the rules inside it are worth everything.

ShippedInvite people to a workspace, accept or decline an invitation, and see exactly what a seat can reach. Seat counts follow the plan.

ChangedThe full record of a production — the brief, the checks, the decisions and the names against them — is available alongside the deliverables.

FixedA reference too large to be read is refused by name rather than partially read, so nothing is ever described confidently from half a file.

FixedA transcript is presented as an observation rather than a certainty, and can be corrected like any other remembered fact.

Why documents were the gap worth closing first

Brand guidelines are the most carefully written description of a brand that exists, and until now they were the one thing nothing could read.

Teams were attaching them, reasonably assuming they counted, and they did not. A single guideline document can carry dozens of standing rules and dozens of exact colours — all of it already agreed, already paid for, and previously retyped by hand or ignored.

Why each kind gets its own question

What you want from a photograph is what is in it. What you want from a guideline is what it forbids.

Asking both the same question produces a summary, and a summary of a rule book is the one form of it that helps nobody.

Why a transcript is an observation

Speech recognition is very good and not perfect, and brand names are exactly where it is least reliable — they are unusual words by design.

So a transcript is treated like any other remembered fact: visible, and editable by you. Naming the limit is more useful than hiding it and hoping nobody hits it.

What a size refusal protects

Sending the first portion of a large video is sending a corrupt file and receiving a confident answer about nothing.

A named refusal is worse to read and far better to receive than a quiet truncation you would never have known about.

Who this is for

Anyone with a brand book, a tone-of-voice document, or a founder whose voice is part of the brand.

Those artefacts already exist in most companies, were expensive to produce, and until now could not be used by anything except a person reading them.

What to attach first

The brand guideline, in whatever form you have it. It is the single highest-value file most workspaces own and it takes one upload.

After that, a recording of the voice you want, and one previous piece of work everybody agreed was correct. Between them those three describe a brand better than any brief written from scratch.

A reference is whatever you already have. It should not have to be a photograph to count.

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